Dear Students, here are your notes for Unit 1, Unit 2 and Unit 3. You are advised to take print outs of these notes. There may be typing and grammatical errors, in such case, try to understand the context and Read More …
NATURE/OBJECTIVE/FUNCTIONS OF PERSONAL SELLING
(Although Nature, objectives, functions are different things, these points can be explained with regard to all three. Students are required to use their intelligence in order to explain the points) 1. It is a Part of promotion mix: personal selling Read More …
Introduction to Personal Selling
PERSONAL SELLING Personal selling is a means of implementing marketing programs. It is concerned with ‘persuasive communication’. A salesperson in personal selling tries to persuade the prospectso that he can take a decision to buy a product. It is a Read More …
ASSIGNMENT FOR FINANCIAL MANAGEMENT
Dear students, here is your assignment for MID II. you are required to solve 10 questions from the set in which your roll number falls.