PERSONAL SELLING AND SALESMANSHIP BY NEERU KAPOOR
Dear students, the only book available in the market for this subject is by Dr Neeru Kapoor. She has provided a very point to point explanation of the things mentioned in the latest syllabus. although I have provided detailed notes Read More …
PREAPPROACH STEP IN PERSONAL SELLING PROCESS
The pre-approach step includes all the information gathering activities necessary to learn relevant facts about the prospect. It is an effort to get details regarding the prospect such as his ability, need, authority, accessibility to buy; it is a closer Read More …
IDENTIFYING AND QUALIFYING PROSPECTS
Prospecting is the first stage of the selling process. Prospecting is the lifeblood of sales because it identifies potential customers.” A steadily growing list of qualified prospects is important for reaching the sales targets. A prospect is a potential buyer. Read More …