अंतर्राष्ट्रीय विपणन की विशेषताएं

TORAN LAL VERMA

अंतर्राष्ट्रीय विपणन की मुख्य विशेषताएं निम्न बिन्दुओं के माध्यम से समझते हैं : वैश्विक बाजार विस्तार: अंतरराष्ट्रीय विपणन का मतलब होता है कि किसी कंपनी अपने व्यापार को अपने देशीय बाजार के पार विश्वभर में बढ़ाती है और विश्वभर के ग्राहकों को लक्ष्य बनाती है। इसमें कई देशों और क्षेत्रों के ग्राहकों को लक्ष्य बनाना शामिल होता है। विविध सांस्कृतिक Read More …

Difference Between International Marketing and Domestic Marketing

TORAN LAL VERMA

Marketing is a fundamental aspect of any business’s success. It’s the process of promoting and selling products or services to customers, and it can take on different forms depending on the target audience. Two primary approaches to marketing are international marketing and domestic marketing. In this blog post, we will explore the key differences between these two strategies and why Read More …

Modes of Entry in International Market

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There are numerous modes of entry into international markets. A detailed discussion is given as follows : Exporting: Direct Exporting: In this mode, a company sells its products directly to customers or distributors in foreign markets. For example, a clothing manufacturer in the United States exports its products to retailers in Europe through its own sales team or e-commerce platform. Read More …

MCQs on Methods of Human Resource Accounting

TORAN LAL VERMA

These MCQs are helpful in understanding the Methods of Human Resource Accounting. Solve these MCQs carefully and check your knowledge 1. Which method of Human Resource Accounting states that only scarce people should comprise the value of human resources? Replacement Cost Method Historical Cost Method Opportunity Cost Method Economic Value Method Answer 3. Opportunity Cost Method Explanation The Opportunity Cost Read More …

TIPS FOR CLEARING NET-JRF EXAM

TORAN LAL VERMA

UGC NET, which is conducted by National Testing Agency (NTA) is a national level examination for the eligibility of Assistant Professor. Candidates who qualify for Junior Research Fellowship are eligible for scholarships for pursuing Ph.D. (more). Clearing NET in any subject is not an easy task and not everyone’s cup of tea. However, proper guidance could prove very useful in Read More …

Fishers Ideal Index Number: Calculation, Features and Limitation

TORAN LAL VERMA

Fishers Ideal Index Number is one the important price index number. Prof Irving Fisher developed this index number after an extensive study of 134 different formulae. It is a type of weighted index number. Calculation Process: Calculation process of fishers formula is as follows For calculation, 9 columns are drawn. First columns for commodities, second for price in base year Read More …

ENTREPRENEURSHIP NOTES FOR B.COM V SEM AS PER NEW CBCS SYLLABUS

TORAN LAL VERMA

Dear Students, here are your notes for the subject Entrepreneurship. These notes are in both Hindi and English. Download the files and go through them thoroughly. These notes are best viewed in WPS office. click HERE to download WPS office from play store. You can view the PowerPoint presentations of the classes on my Slideshare profile https://www.slideshare.net/ToranVerma/presentations

What are the functions of NSDL?

TORAN LAL VERMA

National Securities Depository Limited (NSDL) is a central securities depository of India with its office in Mumbai. It was established in August 1996 as the first electronic securities depository company in the country. NSDL is governed by the Depositories Act, 1996 and it works under the jurisdiction of the Securities and Exchange Board of India (SEBI). It has been promoted by the UTI, NSE, State Bank Read More …

TYPES OF LEVERAGE

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Operating leverage: Operating leverage is concerned with the relationship between the firm’s sales revenue and its earnings before interest and taxes, or EBIT (Operating profit). Operating leverage is defined as the firm’s ability to use fixed operating costs to magnify the effects of changes in sales on its earnings before interest on tax. Degree of Operating Leverage The degree of Read More …

Capital Budgeting: Meaning, Nature and Process

TORAN LAL VERMA

Meaning Capital Budgeting decision is considered most important and most critical decision for finance manager. It involves decisions related to long-term investments of capital nature. The returns from such investments are scattered over a number of years. Since it requires huge amount of funds, it is considered irreversible. Some examples of capital budgeting decisions are Purchase of new plant and Read More …

Wealth Maximization Objective

TORAN LAL VERMA

Wealth Maximization Objective is also known as “Value Maximization” or “Net Present Worth Maximization.” This objective is considered appropriate for decision making. Wealth means the wealth of shareholders. The wealth of shareholders is determined by the market value of shares. Wealth also signifies Net Present Value(NPV) which is the difference between the present value of cash inflows and the present Read More …

Guerrilla Marketing: Meaning, Principles and Examples

TORAN LAL VERMA

Unlocking the Power of Guerrilla Marketing: Creativity Meets Impact In the ever-evolving world of marketing, there’s a strategy that stands out for its unconventional and creative approach—guerrilla marketing. This marketing technique takes a unique path, aiming to capture the attention of consumers in unexpected and attention-grabbing ways. In this blog post, we’ll explore the concept of guerrilla marketing, its key Read More …