February 2020 - COMMERCESTUDYGUIDE

PERSONAL SELLING AND SALESMANSHIP PDF NOTES

February 27, 2020August 23, 2022 TORAN LAL VERMA

The new CBCS syllabus has introduced some subjects which are very difficult as there is no study material in the market. One such subject is Personal Selling and Salesmanship. This e-book is prepared to Help B.com final year students who are studying Personal Selling and Salesmanship as a part of their B.com syllabus. We know that It is very difficult Read More …

NATURE/OBJECTIVE/FUNCTIONS OF PERSONAL SELLING

February 18, 2020October 6, 2021 TORAN LAL VERMA

(Although Nature, objectives, functions are different things, these points can be explained with regard to all three. Students are required to use their intelligence in order to explain the points) 1. It is a Part of promotion mix: personal selling is part of promotion mix, or the communication mix in the company’s marketing program. Other elements being sales promotion, advertising, Read More …

Introduction to Personal Selling

February 11, 2020October 6, 2021 TORAN LAL VERMA

PERSONAL SELLING Personal selling is a means of implementing marketing programs. It is concerned with ‘persuasive communication’. A salesperson in personal selling tries to persuade the prospectso that he can take a decision to buy a product. It is a major factor in creating sales volume. It is a direct presentation of a product to a prospective customer by a Read More …