Day: March 23, 2020

TYPES OF MOTIVATION

TORAN LAL VERMA

POSITIVE AND NEGATIVE MOTIVATION Positive Motivation: Positive motivation induces people to do work in the best possible manner and to improve their performance. Positive motivation or incentive motivation is based on reward. The workers are offered incentives for achieving the desired goals. Under this, better facilities and rewards are provided for their better performance. Such rewards and facilities may be Read More …

CONCEPT OF MOTIVATION

TORAN LAL VERMA

MEANING MOTIVATION  A person is said to be motivated when his or her system is energized, made active and his behaviour is directed towards the desired goal. Motivation is the driving force within individuals that impels them to take action. DEFINITION According to Lillis: “It is the stimulation of any emotion or desire operating upon one’s will and promoting or Read More …

IMPORTANCE/ADVANTAGES OF PERSONAL SELLING

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A. IMPORTANCE TO BUSINESSMEN/COMPANY: Effective Promotional Tool: Personal selling is an effective promotional tool in the hands of businessman for increasing sales. Salesman provides information about the various features and advantages of his product as well as about market developments. Flexible Tool: Personal selling is the most flexible tool of promotion. Sales presentation is adjusted according to the requirements of Read More …

CHARACTERISTICS/QUALITIES OF A GOOD SALESMAN

TORAN LAL VERMA

A salesperson should have following qualities A. PHYSICAL QUALITIES: Sound Health: Just like a normal human being, a salesperson must also be of sound health. A salesperson would be mentally and physically fit only if he has a good health. For a sound health, a salesperson must eat well, sleep well and exercise regularly. Good Appearance: Good Appearance always attracts Read More …