September 9, 2020 - COMMERCESTUDYGUIDE

There are many factors which affect ethics in personal selling. these could be individual factors and organizational factors. Individual Factors: Age: since age is associated with length of time in a person’s career, experienced salespersons have been found to be more concentrated toward careful conduct of their responsibilities and are less involved in unethical sales activities. Gender: Reports or studies Read More …

ETHICAL ASPECTS IN PERSONAL SELLING

September 9, 2020October 6, 2021 TORAN LAL VERMA

Ethics refers to a set of moral principles dealing with what is right or wrong. These principles govern most of the actions of individuals and organizations. Ethics is very important in businesses. In the context of personal selling where one to one interaction and relationship building is necessary, ethics plays a major role in sustaining such a relationship. Many people Read More …