TOUR DIARY IN PERSONAL SELLING

Tour diary is a document containing information about a salesman visit to various places for selling purpose. Every salesman has to give a detailed account of his visits. The tour diary must include information about the name of the visited place, purpose of the visit, name of the person contacted with, date and time, mode of convenience etc. A tour Read More …

ESSENTIALS OF AN EFFECTIVE SALES MANUAL

A thorough and well-designed sales manual is an important resource for sales team’s success. It is through sales manual that sales associates get a big part of their training, reliable information structure necessary to ensure reliable performance. Some of the essentials of a sales manual are 1. Eye Catching Format: as no one is going to read the entire manual, Read More …

WHAT IS A SALES MANUAL?

One of the fastest ways to increase sales of a product is to educate the sales force on the key features and benefits of the product, unique advantages of the product, how to sell the product, and the competitors of the company. Performance of the company largely depends on its sales team’s performance and capabilities. That’s why smart companies keep Read More …