OBJECTION HANDLING IN PERSONAL SELLING

Prospects usually show resistance against buying products by pointing out real or imaginary hurdles and by voicing objections. In other words, objections are the feelings of disapproval or dissent raised by the prospects. It has been rightly pointed out that without handling objections the salesman cannot sell anything to the prospects. Therefore, the success of a salesman depends on how Read More …

TOUR DIARY IN PERSONAL SELLING

Tour diary is a document containing information about a salesman visit to various places for selling purpose. Every salesman has to give a detailed account of his visits. The tour diary must include information about the name of the visited place, purpose of the visit, name of the person contacted with, date and time, mode of convenience etc. A tour Read More …