PERSONAL SELLING: Personal selling is an important component of the promotional mix. It is a means for implementing marketing programs. Personal selling facilitates interaction बी a salesman and a buyer so that the need of the buyer could be understood Read More …
Category: B.COM NOTES
TYPES OF SELLING SITUATIONS IN PERSONAL SELLING
Service Selling Situation: This situation is related to obtaining sales from existing customers whose habits and patterns of thoughts are already known to the seller. Comparatively less effort is required to satisfy these type of customers. Inside order takers, delivery Read More …
LIMITATIONS OF PERSONAL SELLING
Personal Selling has certain limitations in developing countries like India. In this post, we will discuss the limitations of Personal Selling LIMITATIONS OF PERSONAL SELLING Lack of knowledgeable and skilled salesman: Salesman having the necessary training and aptitude are rare. Read More …
TYPES OF SALESPERSON
1. Order Takers Order takers do not have the responsibility to persuade customers to buy products and increase sales. Rather, they are only supposed to book customers’ orders and pass on the information to the company for delivery arrangements. Order Read More …