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Category: B.COM NOTES

DIFFERENCE BETWEEN PERSONAL SELLING, SALESMANSHIP AND SALES MANAGEMENT

March 23, 2020January 12, 2021 TORAN LAL VERMA

PERSONAL SELLING: Personal selling is an important component of the promotional mix. It is a means for implementing marketing programs.  Personal selling facilitates interaction बी  a salesman and a buyer so that the need of the buyer could be understood Read More …

PERSONAL SELLING

TYPES OF SELLING SITUATIONS IN PERSONAL SELLING

March 23, 2020January 12, 2021 TORAN LAL VERMA

Service Selling Situation: This situation is related to obtaining sales from existing customers whose habits and patterns of thoughts are already known to the seller. Comparatively less effort is required to satisfy these type of customers.  Inside order takers, delivery Read More …

PERSONAL SELLING

LIMITATIONS OF PERSONAL SELLING

March 23, 2020January 12, 2021 TORAN LAL VERMA

Personal Selling has certain limitations in developing countries like India. In this post, we will discuss the limitations of Personal Selling LIMITATIONS OF PERSONAL SELLING Lack of knowledgeable and skilled salesman: Salesman having the necessary training and aptitude are rare. Read More …

PERSONAL SELLING

TYPES OF SALESPERSON

March 22, 2020March 22, 2020 TORAN LAL VERMA

1. Order Takers Order takers do not have the responsibility to persuade customers to buy products and increase sales. Rather, they are only supposed to book customers’ orders and pass on the information to the company for delivery arrangements. Order Read More …

PERSONAL SELLING

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