ESSENTIALS OF AN EFFECTIVE SALES MANUAL

A thorough and well-designed sales manual is an important resource for sales team’s success. It is through sales manual that sales associates get a big part of their training, reliable information structure necessary to ensure reliable performance. Some of the essentials of a sales manual are 1. Eye Catching Format: as no one is going to read the entire manual, Read More …

WHAT IS A SALES MANUAL?

One of the fastest ways to increase sales of a product is to educate the sales force on the key features and benefits of the product, unique advantages of the product, how to sell the product, and the competitors of the company. Performance of the company largely depends on its sales team’s performance and capabilities. That’s why smart companies keep Read More …

TYPES OF SALES REPORTS

Progress or call report: most companies have progressed or call report system. It is prepared individually for each call and for all calls made daily or weekly. Progress report keep management informed about the salesperson’s activities. It provides important data to the company about calls made by salespersons in different territories. Accordingly, the company could inform and suggest salespersons about Read More …