PURPOSE OF SALES REPORT

General-purpose of the sales report is to provide information for measuring performance. Additional purposes are

  1. To provide data for evaluating sales person’s performance: these reports provide details concerning account and prospects called on, a number of calls made, orders obtained, days worked, miles travelled, selling expenses etc.
  2. To help the salesperson plan their work: the salesperson could plan his future work with innovative ideas and measures on the basis of past sales reports
  3. To record customer’s suggestions and complaints: sales reports help record customer’s suggestions and complaints and their reactions to new products, service policies, policies change, advertising campaigns and so forth.
  4. Gathering information: sales reports help in gathering competitive activities, new products, market test, change in promotion policy, product policy, price policy etc.
  5. To report changes in local business and economic conditions.
  6. To provide the information requested by marketing research data on dealer’s sales inventories and competitive products.
  7. To keep the mailing list updated for promotional and catalogue material.

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