General-purpose of the sales report is to provide information for measuring performance. Additional purposes are
- To provide data for evaluating sales person’s performance: these reports provide details concerning account and prospects called on, a number of calls made, orders obtained, days worked, miles travelled, selling expenses etc.
- To help the salesperson plan their work: the salesperson could plan his future work with innovative ideas and measures on the basis of past sales reports
- To record customer’s suggestions and complaints: sales reports help record customer’s suggestions and complaints and their reactions to new products, service policies, policies change, advertising campaigns and so forth.
- Gathering information: sales reports help in gathering competitive activities, new products, market test, change in promotion policy, product policy, price policy etc.
- To report changes in local business and economic conditions.
- To provide the information requested by marketing research data on dealer’s sales inventories and competitive products.
- To keep the mailing list updated for promotional and catalogue material.