The concept of Bounded Rationality has been given by

TORAN LAL VERMA
  1. George R. Terry
  2. Peter F. Drucker
  3. Herbert A. Simon
  4. R.S. Davar
Herbert A. Simon

The concept of Bounded Rationality has been given byHerbert A. Simon. Bounded Rationality is the idwa that individual decision making is rationaly limited due to limited information, time and cognitive ability.

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