Category: INTERNATIONAL BUSINESS

अंतर्राष्ट्रीय विपणन की मुख्य विशेषताएं निम्न बिन्दुओं के माध्यम से समझते हैं : वैश्विक बाजार विस्तार: अंतरराष्ट्रीय विपणन का मतलब होता है कि किसी कंपनी अपने व्यापार को अपने देशीय बाजार के पार विश्वभर में बढ़ाती है और विश्वभर के ग्राहकों को लक्ष्य बनाती है। इसमें कई देशों और क्षेत्रों के ग्राहकों को लक्ष्य बनाना शामिल होता है। विविध सांस्कृतिक Read More …

Marketing is a fundamental aspect of any business’s success. It’s the process of promoting and selling products or services to customers, and it can take on different forms depending on the target audience. Two primary approaches to marketing are international marketing and domestic marketing. In this blog post, we will explore the key differences between these two strategies and why Read More …

There are numerous modes of entry into international markets. A detailed discussion is given as follows : Exporting: Direct Exporting: In this mode, a company sells its products directly to customers or distributors in foreign markets. For example, a clothing manufacturer in the United States exports its products to retailers in Europe through its own sales team or e-commerce platform. Read More …

In today’s globalized world, businesses are constantly exploring opportunities beyond their domestic borders. Two key concepts that play a pivotal role in this international expansion are international marketing and international trade. While these terms are often used interchangeably, they represent distinct aspects of global business. In this blog post, we will dive into the nuances that set international marketing and Read More …