EPRG FRAMEWORK

A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international market have a different orientation and operating strategy. The country in which a company has its headquarter is Home country and countries where it has subsidiaries are known as host countries. EPRG Framework helps Read More …

PORTER’S GENERIC STRATEGIES

Micheal Porter’s Generic strategies state that Irrespective of Industry attractiveness, a firm in any industry may want to gain high market share and position itself higher than its competitors. This can be done mainly in two ways – Either by providing the product at a lower cost than its competitors or by offering a differentiated product Famous author Micheal Porter in Read More …

FOREIGN DIRECT INVESTMENT

FOREIGN DIRECT INVESTMENT Foreign direct investment (FDI) is an investment made by a company or individual in one country in business interests in another country. Thus,  if a foreign individual or institution invest in business interest in India, the investment will be known as FDI. It can be in the form of directly establishing a new business(greenfield investment) or in Read More …