EPRG FRAMEWORK

A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international market have a different orientation and operating strategy. The country in which a company has its headquarter is Home country and countries where it has subsidiaries are known as host countries. EPRG Framework helps Read More …

PORTER’S GENERIC STRATEGIES

Micheal Porter’s Generic strategies state that Irrespective of Industry attractiveness, a firm in any industry may want to gain high market share and position itself higher than its competitors. This can be done mainly in two ways – Either by providing the product at a lower cost than its competitors or by offering a differentiated product Famous author Micheal Porter in Read More …

BLUE OCEAN STRATEGY

W. Kim Chan and Renee Mauborgne in their book titled Blue Ocean Strategy in 2005  explained how a company can eliminate competition and create its own demand. In any in industry there is a cut throat competition, every firm is trying to capture a bigger market share. This Situation is RED OCEAN situation. A BLUE OCEAN situation is a situation Read More …