Category: INTERNATIONAL MARKETING

Difference Between International Marketing and International Trade

TORAN LAL VERMA

In today’s globalized world, businesses are constantly exploring opportunities beyond their domestic borders. Two key concepts that play a pivotal role in this international expansion are international marketing and international trade. While these terms are often used interchangeably, they represent distinct aspects of global business. In this blog post, we will dive into the nuances that set international marketing and Read More …

EPRG FRAMEWORK

TORAN LAL VERMA

A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international market have a different orientation and operating strategy. The country in which a company has its headquarter is Home country and countries where it has subsidiaries are known as host countries. EPRG Framework helps Read More …

PORTER’S GENERIC STRATEGIES

TORAN LAL VERMA

Micheal Porter’s Generic strategies state that Irrespective of Industry attractiveness, a firm in any industry may want to gain high market share and position itself higher than its competitors. This can be done mainly in two ways – Either by providing the product at a lower cost than its competitors or by offering a differentiated product Famous author Micheal Porter in Read More …

BLUE OCEAN STRATEGY

TORAN LAL VERMA

W. Kim Chan and Renee Mauborgne in their book titled Blue Ocean Strategy in 2005  explained how a company can eliminate competition and create its own demand. In any in industry there is a cut throat competition, every firm is trying to capture a bigger market share. This Situation is RED OCEAN situation. A BLUE OCEAN situation is a situation Read More …