Category: BUSINESS ENVIRONMENT

PORTER’S GENERIC STRATEGIES

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Micheal Porter’s Generic strategies state that Irrespective of Industry attractiveness, a firm in any industry may want to gain high market share and position itself higher than its competitors. This can be done mainly in two ways – Either by providing the product at a lower cost than its competitors or by offering a differentiated product Famous author Micheal Porter in Read More …

MCQ ON MICHEAL PORTER’S DIAMOND MODEL

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1. Micheal Porter’s DIAMOND MODEL is related with International Marketing International Trade International financial Reporting International finance Ans: 2.International Trade Explanation: 2. Which of the following factor is not related with Porter’s diamond model Demand conditions Related and supporting firms Firms strategy, structure and rivalry Factor conditions. Ans: 2.Related and supporting firms Explanation: There are four elements highlighted in the Read More …

BLUE OCEAN STRATEGY

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W. Kim Chan and Renee Mauborgne in their book titled Blue Ocean Strategy in 2005  explained how a company can eliminate competition and create its own demand. In any in industry there is a cut throat competition, every firm is trying to capture a bigger market share. This Situation is RED OCEAN situation. A BLUE OCEAN situation is a situation Read More …

MICHEAL PORTER’S FIVE FORCE MODEL

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In the year 1979, Famous strategy Guru Micheal Porter proposed a framework, popularly known as ‘Porter’s five force analysis’ to analyze the level of competition in an industry. Porter did not found effectiveness in  SWOT Analysis to assess overall opportunities and threats. Competition in any industry is affected by certain factors which determine the level of competition and the attractiveness Read More …