INTERNATIONAL BUSINESS Archives - Page 2 of 4

Difference Between International Marketing and International Trade

September 29, 2023September 29, 2023 Dr. Toran Lal Verma

In today’s globalized world, businesses are constantly exploring opportunities beyond their domestic borders. Two key concepts that play a pivotal role in this international expansion are international marketing and international trade. While these terms are often used interchangeably, they represent distinct aspects of global business. In this blog post, we will dive into the nuances that set international marketing and Read More …

The Diamond Model of International Business is given by

October 30, 2021October 30, 2021 Dr. Toran Lal Verma

Adam Smith David Ricardo J.S. Mill Micheal Porter Answer 4. Michael Porter Explanation Michael Porter. Michael Porter’s Diamond Model was first published in his 1990 book, The Competitive Advantage of Nations.

EPRG FRAMEWORK

October 6, 2021November 24, 2021 Dr. Toran Lal Verma

A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international market have a different orientation and operating strategy. The country in which a company has its headquarter is Home country and countries where it has subsidiaries are known as host countries. EPRG Framework helps Read More …

PORTER’S GENERIC STRATEGIES

September 10, 2018October 14, 2021 Dr. Toran Lal Verma

Micheal Porter’s Generic strategies state that Irrespective of Industry attractiveness, a firm in any industry may want to gain high market share and position itself higher than its competitors. This can be done mainly in two ways – Either by providing the product at a lower cost than its competitors or by offering a differentiated product Famous author Micheal Porter in Read More …