PERSONAL SELLING AND SALESMANSHIP PDF NOTES

The new CBCS syllabus has introduced some subjects which are very difficult as there is no study material in the market. One such subject is Personal Selling and Salesmanship. This e-book is prepared to Help B.com final year students who are studying Personal Selling and Salesmanship as a part of their B.com syllabus. We know that It is very difficult Read More …

Introduction to Personal Selling

PERSONAL SELLING Personal selling is a means of implementing marketing programs. It is concerned with ‘persuasive communication’. A salesperson in personal selling tries to persuade the prospectso that he can take a decision to buy a product. It is a major factor in creating sales volume. It is a direct presentation of a product to a prospective customer by a Read More …