POSITIVE AND NEGATIVE MOTIVATION Positive Motivation: Positive motivation induces people to do work in the best possible manner and to improve their performance. Positive motivation or incentive motivation is based on reward. The workers are offered incentives for achieving the desired goals. Under this, better facilities and rewards are provided for their better performance. Such rewards and facilities may be Read More …
Category: B.COM NOTES
IMPORTANCE/ADVANTAGES OF PERSONAL SELLING
A. IMPORTANCE TO BUSINESSMEN/COMPANY: Effective Promotional Tool: Personal selling is an effective promotional tool in the hands of businessman for increasing sales. Salesman provides information about the various features and advantages of his product as well as about market developments. Flexible Tool: Personal selling is the most flexible tool of promotion. Sales presentation is adjusted according to the requirements of Read More …
CHARACTERISTICS/QUALITIES OF A GOOD SALESMAN
A salesperson should have following qualities A. PHYSICAL QUALITIES: Sound Health: Just like a normal human being, a salesperson must also be of sound health. A salesperson would be mentally and physically fit only if he has a good health. For a sound health, a salesperson must eat well, sleep well and exercise regularly. Good Appearance: Good Appearance always attracts Read More …
DIFFERENCE BETWEEN PERSONAL SELLING, SALESMANSHIP AND SALES MANAGEMENT
PERSONAL SELLING: Personal selling is an important component of the promotional mix. It is a means for implementing marketing programs. Personal selling facilitates interaction बी a salesman and a buyer so that the need of the buyer could be understood well and the salesman could serve the buyer according to his need. We can say that personal selling is a Read More …
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