PREAPPROACH STEP IN PERSONAL SELLING PROCESS

The pre-approach step includes all the information gathering activities necessary to learn relevant facts about the prospect. It is an effort to get details regarding the prospect such as his ability, need, authority, accessibility to buy; it is a closer look of prospects, likes and dislikes, tastes, habits, financial status, social esteem, material status, family background IMPORTANCE OF PRE-APPROACH Pre-approach Read More …