Day: March 23, 2020

PERSONAL SELLING: Personal selling is an important component of the promotional mix. It is a means for implementing marketing programs.  Personal selling facilitates interaction बी  a salesman and a buyer so that the need of the buyer could be understood well and the salesman could serve the buyer according to his need. We can say that personal selling is a Read More …

Service Selling Situation: This situation is related to obtaining sales from existing customers whose habits and patterns of thoughts are already known to the seller. Comparatively less effort is required to satisfy these type of customers.  Inside order takers, delivery salesperson, merchandisers, technical salesperson etc. helps in service selling situations. Developmental selling Situation: In this type of situation a salesman Read More …

Personal Selling has certain limitations in developing countries like India. In this post, we will discuss the limitations of Personal Selling LIMITATIONS OF PERSONAL SELLING Lack of knowledgeable and skilled salesman: Salesman having the necessary training and aptitude are rare. Salesman who have adequate knowledge and necessary skill are found waiting in many concerns at the counter and elsewhere, they Read More …