September 12, 2020 - Page 2 of 2

OBJECTION HANDLING IN PERSONAL SELLING

September 12, 2020October 6, 2021 TORAN LAL VERMA

Prospects usually show resistance against buying products by pointing out real or imaginary hurdles and by voicing objections. In other words, objections are the feelings of disapproval or dissent raised by the prospects. It has been rightly pointed out that without handling objections the salesman cannot sell anything to the prospects. Therefore, the success of a salesman depends on how Read More …

ORDER BOOK IN PERSONAL SELLING

September 12, 2020October 6, 2021 TORAN LAL VERMA

Many students are confused about the order book in stock market and order book in personal selling. In securities trading, an order book contains the list of buy orders and the list of sell orders by a trader. It is different from order book that we have to study in personal selling An Order Book in selling is a business’s Read More …

WHAT IS CASH MEMO ?

September 12, 2020October 6, 2021 TORAN LAL VERMA

Cash Memo is a commercial document issued by the seller to the purchaser when cash is received as a payment. When a trader sells goods for cash, he gives a cash memo and when he purchases goods for cash, he receives a cash memo. Details regarding the items, quantity, rate and the price are mentioned in the cash memo. It Read More …