ORDER BOOK IN PERSONAL SELLING

Many students are confused about the order book in stock market and order book in personal selling. In securities trading, an order book contains the list of buy orders and the list of sell orders by a trader. It is different from order book that we have to study in personal selling

An Order Book in selling is a business’s list of open, unshipped, customer orders, normally time-phased and valued at actual individual order prices. This is also referred to as the sales order book. The sales order is the order placed by the buyer and maintained in the books of the seller. Therefore, sales order book contains the details of sales order, order reference number order amount etc.

Specimen of Sales order book